ApplicationsROW · Rest of World
AI Shoppers Revolutionize South Korea's Retail Industry
www.straitstimes.com/asia/east-asia/ai-shoppers-get-first-say-in-south-koreas-retail-race
South Korean retailers are using AI-generated 'synthetic consumers' to test products and shopping experiences before launch. These virtual shoppers mimic real purchasing behavior using large language models and consumer data. Major companies like Lotte Members are developing personalized AI twins that analyze purchasing data from 45 million users. E-commerce platforms like Coupang and Naver are using the technology to simulate online shopping journeys. Intellicia, a synthetic-consumer provider, claims a 91.2% accuracy match with real consumer surveys in benchmark testing.