ApplicationsUS · United States
Google CEO Sundar Pichai Envisions Search Absorbed Into AI Agent Layer
www.searchenginejournal.com/google-ceo-sundar-pichai-views-search-absorbed-into-agentic-layer/593923
Google CEO Sundar Pichai discussed plans to deeply integrate AI agents into Search, describing a future where an 'agentic layer' unifies user experiences. He explained that Google is developing shared agent infrastructure for both enterprise and consumer applications, with tasks increasingly performed by AI rather than just providing answers. Pichai noted this shift is user-driven, with agentic queries steadily increasing. The vision involves Gemini AI acting as a personal assistant across Google products, maintaining context 24/7. This represents a potential radical shift from current search paradigms, raising questions about the future of human referral traffic and websites.